Not content with boosting the weekly video games software market in the UK last week, the release of the latest instalment in the Halo saga also provided a welcome boost for Microsoft’s hardware sales.
The release of Halo Reach helped increase Xbox 360 console unit sales by 99 per cent week-on-week, Chart-Track director Dorian Bloch confirmed to GamesIndustry.
In doing so it bettered the week one sales performance of predecessor Halo 3 by 20,000 units and outstripped Halo 3: ODST by a massive 200,000 units.
We obviously believed in the potential of Reach, and of Halo as a franchise, but to make over $200m sales on day one is a staggering result,” director of entertainment and marketing Stephen McGill told MCV yesterday.
The reception the game has received has been phenomenal. Halo: Reach has proved itself to be the biggest entertainment launch of 2010 and the best-selling Xbox exclusive in history.”