Contract with Hasbro follows surprise investment round

Jagex deal to develop Transformers MMO

Cambridge-based UK studio Jagex has scored rights to develop an MMO based on the Transformers brand.

Jagex, one of the UK’s largest independent developers, will launch the game across international online markets in 2012.

The project was secured after agreement was signed with Transformers brand owner Hasbro.

“Transformers is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” said Jagex CEO Mark Gerhard.

“There is a huge appetite for an online Transformers game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game.”

Prior to the deal, Jagex had been working on Stellar Dawn, the group’s second attempt to replicate the success of debut breakthrough MMO Runescape.

Its first attempt, called Mechscape, was cancelled, though some of the project’s art and code was said to be carried over to Stellar Dawn, which Develop has been told is still in full production.

Jagex recently announced a surprise investment round to fund future projects. The developer has accepted new funds from three VC groups; Insight Venture Partners, Spectrum Equity Investors and The Raine Group.

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