Just Dance shatters Wii records for Ubi

Just Dance has become Ubisoft’s most successful Wii release ever, having today raced to the top of the ELSPA GfK-ChartTrack All Formats Top 40.

The game was released on November 27th and at first could only manage No.30 in the All Formats Charts. However, the following week it reached the Top Ten, where it has remained ever since.

Just Dance is Ubisoft’s fastest-selling game on Wii,” brand manager Rachael Grant told MCV. It was vital for us to get it trialled by consumers.

Integral to this was a strong TV campaign with major spot buys during the likes of The X Factor supported with shopping centre tours that took part around the country.

The game was even picked up by The Gadget Show and Angela & Friends on Sky One.”

Grant added that the prominence of dance-themed TV shows, such as Strictly Come Dancing, made this a key time to release such a title. She also revealed we can expect to see more from the franchise in the future.

The Just Dance brand is growing and we hope to follow up the success with new iterations,” she said.

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