£700,000 in cash and 65,000 shares in the deal bringing the Brighton-based outfit to Keywords' empire

Keywords Studios acquire Player Research in £1.3m deal

Brighton-based consultation and user-testing service Player Research has been picked up by Keywords Studios in a deal worth £1.3 million.

Keywords Studios acquired the Brighton-based outfit for £700,000 in cash payments and 65,000 Keywords shares, promising up to £300,000 in potential bonus payments if Player Research hits key targets over the next two years.

Keywords Studios have made a spate of acquisitions lately, claiming they’re looking to bolster their range of services. They now have facilities in locations around the world, and recently worked on titles including: Tom Clancy’s The Division, Street Fighter V, Rise of the Tomb Raider and Clash Royale.

COO of Keywords, Giacomo Duranti said: "Keywords and Player Research have been exploring opportunities together over the past 3 years. As both companies have expanded their services to multiple points along the game’s lifecycle the fit between us has become increasingly apparent"

"We believe that by integrating Player Research within the Group, and rolling out its services into our existing studios to provide reach into all major gaming regions, we will be able to leverage the intellectual capital, talent pool and execution capability of both organisations to significantly enhance the value we are able to bring to our clients. We are delighted to be able to welcome Player Research’s highly talented team to the Keywords family and we look forward to working closely together to build upon Player Research’s excellent reputation and loyal client base."

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