Kikizo launches Blu-ray website

Games portal Kikizo has launched a brand new website named that focuses on films and the growing HD disc format.

Aimed at avid film enthusiasts and fans of the cutting-edge Blu-ray movie format”, the move marks an interesting foray into the wider entertainment space for the popular online games destination.

Blu-ray is a great opening example of our strategy,” Kikizo director Adam Doree stated. It’s a valuable, high disposable income demographic, and an area we think is under catered to online with only a small handful of existing competitors – and almost none who are focused solely on Blu-ray.

We already have dedicated brand campaigns booked for the site, which shows the hunger in the advertiser market. The growth rate of Blu-ray is faster than DVD’s was, despite the current economic climate – and thanks to the shrinking cost of Blu-ray players and HDTV displays, Blu-ray is now becoming a mass-market proposition.”

The site will be headed by filmmaker Carl Johnson, who added: Like smack to a junkie, a fresh new Blu-ray disc is just the fix we need and it’s our hope that becomes the high definition crack den for the masses.”

About MCV Staff

Check Also

Zordix casts acquisition spell on Maximum Games. Succeeds for $42m

"The experience Maximum Games brings to the table enables us to scale tremendously, which of course means more exciting games on the horizon!"