Facebook, Buzzfeed, Twitch, PlayStation, Ubisoft, IGN and more will be sharing their expertise at next month’s London Games Conference.
The event will discuss the marketing challenge: driving reach, engagement and conversation.
London Games Conference returns on Wednesday November 19th – with a clutch of high profile brands involved.
This year’s event – the sixth outing for this influential summit for games publishers, marketers, developers and retailers – also has a new daytime format, with a morning start but still with plenty of networking opportunities plus useful insight that can help your business.
LGC 2014 will focus on getting games in front of the right audiences.
There are more games fighting for attention than ever before. There are new, more complex distribution and marketing channels.
Conference Chairman James Binns returns, and he will gather some of the smartest people from across industry to discuss the key issues around getting audiences to discover, pay for and love games.
Speeches will include:
BuzzFeed Presents: More than just good – Creating Shareable Content
Will Hayward, BuzzFeed’s vice president of Europe, will talk on the history of the business and their unique approach to content. Buzzfeed has been a leader in native advertising and commercial content. Using real life examples from the games market he will share insights into engagement and reach.
EGX 2014 Feedback: See how games and fans connected at the UK’s biggest gaming event
Rupert Loman, CEO of Gamer Network will take the stage sharing the experience learnt from building EGX into Europe’s premier live gaming event. Loman will share detailed data about the benefits of live engagement with gamers. He’ll show changing trends in UK gamers, mapping direct feedback against Metacritic scores, examining changes year-on-year and detailing console ownership expectations.
Post-release customer engagement:
Jacqui Lennon, Ubisoft EMEA consumer experience manager will talk about working with Respondez to deliver brilliant customer service.
Marketing investment across mobile, PC and console: How much are people investing and what works?
Nick Parker, CEO and Founder Parker Consulting will share marketing investment levels and the results they are delivering.
Speaking to global game communities with local sentiment
Nathan Lindberg, Curse Gaming’s vice president, global sales on how to further relationships with the global gaming community with a focus on UK market needs.
From like to love. The hunt for the C word. Commitment.
Sara May Wellock, lead community manager at Sony Xdev Studios Europe on building communities that play, create and share.