Microsoft ‘not satisfied’ with current Xbox One sales in Japan

Xbox One has got off to a slow start in Japan, but Microsoft has vowed to continue with its ongoing struggle to achieve success in the region.

It’s not as though we’re satisfied with the current sales state,” Xbox Japan boss Takashi Sensui told Famitsu, as translated by Kotaku. We hope to continue through taking user feedback and improving [the Xbox One] and offering content that everyone can enjoy.

We are also aware that reaching out to let more people know about the Xbox One is vital. However, the current console generation has become very long. We hope to lay out a long-term vision and to focus on publicity for our console. Taking the first step was very important, and as for how to permeate the market from here, we hope to continue to do our best.”

The Xbox One sold a decent 23,563 units in its first week in Japan, but then went on to sell just 1,314 in its second.

About MCV Staff

Check Also

Technology and the market will set the cost of triple-A productions – it’s not an inevitable and negative escalation

The idea that the industry will stagnate because of rising costs is a historically flawed argument based on historical data