Microsoft sees Xbox One controller sales spike in 2015

Microsoft’s first-party controller revenue has shot up by two-thirds during 2015, according to GfK Chart-Track.

The news follows the release of the premium Xbox One Elite Controller, which launched in late October for 120 and quickly sold out across the US and UK. Microsoft has said stock will remain in short supply until next month.

GfK Chart-Track says Xbox One controller revenue has risen 65.5 per cent year-to-date. Sony has also enjoyed a sales upturn, with DualShock 4 revenue up 23.2 per cent.

Up until June 2015, the DualShock 4’s average selling price was 9.82 higher than Microsoft’s pad. But that has now changed.

The recent launch of the new Xbox One Elite Controller sees Microsoft turn the tables to become the more expensive first-party controller,” said Chart-Track’s Chris Poole.

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