Industry veteran Mike Rose has announced his brand-new indie publishing label No More Robots. Using a data-driven approach, Rose will be using sales figures and statistics to identify a game’s key selling points, before promoting them across the company’s Twitch and Discord communities, which will be fully integrated into the firm’s publishing strategy.
Rose has already signed the company’s first title, too – the extreme downhill biking game Descenders from Dutch studio RageSquid (which you can see in action below).
Releasing digitally for Steam and consoles "soon", the game features procedurally generated worlds and freestyle bike controls, and Rose told MCV he hopes the game will do for bikes what EA’s Skate did for skateboards. Interested players can sign up now for the game’s beta through the Descenders Discord channel.
Initial investors for No More Robots include GDC’s Simon Carless, who will be providing strategic advice, and game lawyer and business advisor Jas Purewal.
"Founding my own video game label is absolutely a dream come true," said Rose. "I’ve helped numerous developers sell hundreds of thousands of games, and now I’m ready to really show what I’m capable of."
Previously, Rose developed his talents for spotting great-selling games at publishers tinyBuild and Ripstone, and has also written for the likes of Gamasutra, Kotaku and PocketGamer. We’ll be publishing a full interview with him tomorrow morning, so make sure you check back then for more news about his new venture.