Mobile boom doesn't preclude strong next-gen sales, argues Zelda creator

Miyamoto: Gamers buy hardware if games appeal

If customers want games enough, they’re more than willing to shell out for a new device, says Nintendo’s Shigeru Miyamoto.

The creator of Mario and Zelda told the New York Times that although he’d rather see more momentum on the Wii U, he think’s it’s a device that will sell well in the long run.

"We really view it as being the ideal device that families are going to want to have connected to that screen in the living room that everyone is going to gather around and watch," said Miyamoto.

"Certainly in the short term I would want to see it performing with probably a little more momentum. I think in the long term I’m not at a point where I’m concerned yet."

Miyamoto points out that entertainment is an industry that ranges from amusement parks to hollywood blockbusters, and says this diversity brings unpredictability.

"Nintendo’s stance, over all, is that we don’t know where entertainment will take us next," he said.

But despite the many changes brought on by devices like smartphones and tablets, Miyamoto thinks the TV is here to stay.

"We look at it in terms of what kinds of experiences do families want in the living room in front of the TV? Because we don’t think that families are going to go away, and we don’t think that TVs are going to go away," he explained.

While admitting that many in Japan might be wondering if they really need a portable gaming device, he says the success of games like Animal Crossing: New Leaf shows that portable consoles can still compete.

"What we’re seeing is that the people playing it primarily are adult women," said Miyamoto.

"And adult women also happens to be the same group of people that has been rapidly adopting cellphones over the last couple of years." 

For Miyamoto, it’s all about creating demand for new hardware through compelling games.

"As long as we’re able to provide an entertainment experience that people want to play," he concluded, "they’re more than happy to purchase another device to carry around with them alongside their smartphone."

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