New digital gaming contender launches

A promising new download service is to launch in the UK later this year, offering new releases, indie and classic titles as well as free-to-play games.

Get Games will be headed up by Graeme Struthers and will be headquartered in London.

Fulfillment specialists, The Producers – from the same stable as Mastertronic – will be supplying all e-commerce billing, customer support and reporting functions.

The service will benefit from a tie-up with Eurogamer across Europe, and will be managed by Mastertronic’s Andy Payne.

Payne told MCV: At Mastertronic, we have sold 30 million units down the years across our group of PC brands – Sold Out, PC Gamer Presents, Great Indie Games, Just Flight and MAD – and we feel very optimistic for the PC as a gaming platform. We have been selling some of our products by download for the last five years and have gained vital experience in this space.

"By combining this experience with Eurogamer’s quality editorial content and eyeballs we feel we have a winning combination.”

Struthers added: The experience of Eurogamer and Mastertronic, combined with the vision we have for this service means we are on the verge of launching something that will make waves in the digital distribution market.”

Get Games is looking for new partners to work with.

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