New SimCity DLC to give 80% of revenue to Red Cross

The next piece of DLC for EA’s SimCity will allow gamers to improve the real-world as well as their fictional hangouts.

The Red Cross Relief Centre DLC will, as the name suggests, add a Red Cross Relief Centre and two branded vehicles to a user’s city that will appear in response to any natural disasters, setting up rescue tents throughout the game world.

The DLC is out now and costs 7.99, with a minimum of 80 per cent of the proceeds going to the Red Cross.

Collaborating with the Red Cross is a small way for EA to help others through our creative work,” Maxis Emeryville GM Patrick Buechner stated. The content we created alongside the Red Cross not only gives aid to the Sims within our players’ cities, it also enables players to help real people who have suffered from disasters in the real world.

After recouping our development costs, the remaining proceeds will go to the Red Cross to help support their work across the globe.”

Director of fundraising at the British Red Cross Mark Astarita added: This creative partnership with SimCity will help us reach a new audience and raise awareness of the work of the Red Cross during real world disasters.

This will bring the Red Cross to life for gamers in an exciting and interactive way while raising vital funds to support our work helping people in crisis in the UK and overseas.”

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