Industry analysts have told MCV that Take Two should accept a takeover bid from EA in the next few months – or it risks missing out on its only real chance to find a suitor.
While Take Two boss Strauss Zelnick said this week that the $2bn bid substantially undervalues” the publisher’s portfolio, key analysts believe that Take Two is playing a dangerous game by rejecting the approach and holding out for a better offer.
To read the opinions of all the top industry analysts, head over to MCV’s features section.
For a closer look at MCV’s takeover timeline, click here.