Publishing

The Halo Effect

IT’S BEEN an eventful few months for Microsoft, to say the least. After cutting the price of the Premium 360 to 250, the platform holder launched its killer app, Halo 3, and a few short weeks later introduced 360 Arcade – a new SKU indicative of Microsoft’s desire to widen …

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Publishers prepare to do battle in release date frenzy

Retail is preparing for two of the busiest Fridays of the year – as over 15 serious Christmas contenders fight for space on their shelves. Both today and next Friday see the release of a host of Triple-A titles gunning for the festive number one spot, with publishers keen to …

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Whos next for Warner after TT deal?

Media behemoth Warner will snap up more top studios as it homes in on its target of becoming a billion dollar publisher within five years. After the appointment of Chris Meredith as the European boss of Warner Bros. Interactive Entertainment (as revealed by MCV in September), the new publishing powerhouse …

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No Achievements for Xbox Originals

Hardcore gamers across the land are lamenting the news that Microsoft’s upcoming selection of original Xbox titles that will be available through Xbox Live will not include added Achievement points for players to unlock. As was announced earlier this week, the new titles will arrive as part of Microsoft’s Autumn …

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Analyst: New thinner DS is ready to go

Speaking to GameSpot , Pacific Crest Securities analyst Evan Wilson has claimed that Nintendo has completed work on a second revision to its DS hardware, but that it is holding off on the launch until DS sales show signs of slowing. "Our contacts indicate that a refreshed DS is complete,” …

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2K offers fresh Bioshock PS3 denial

It’s a rumour that just refuses to go away – but in a post on its forums, 2K Games has once again stated, in quite an uncompromising fashion, that there will be no PS3 port of its successful Xbox 360 FPS Bioshock. CVG reports that in response to yet another …

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Mario Galaxy aims for Game of the Year crown

Nintendo’s anticipated Wii platformer aiming to beat away challenges from the likes of Bioshock, Orange Box and Call of Duty 4 This time last month MCV was reporting that EA’s The Orange Box was looking to be the odds-on favourite to become the most critically hailed title of not only …

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Last call for Games Marketing Forum

Organised by Tandem Events, the Games Marketing Forum in London promises to offer both the opportunity to learn from established marketing experts and to network with industry peers. The event, which takes place on Thursday, November 22nd features Elliot Messenger from Hypertag talking about cutting edge promotional tool – proximity …

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PS3 to incorporate DivX

Sony’s next gen console is to come loaded with DivX video technology. For those that already own a PS3, DivX functionality will be made available via a software update. Developers will be able to utilise DivX’s decoder technology by updating the system software of PS3’s Software Development Kit to version …

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