PlayStation placed front and centre in new Sony business plan

Sony is to spin-off many of its businesses as PlayStation, Sony Pictures and image sensors are being repositioned as the core of its new structure.

The company intends to split its audio and video (TV) divisions from its main operations in the same way it did its Vaio PC business. It is also considering doing the same to its smartphone operations.

Not only does this elevate PlayStation to top billing within the company’s hierarchy, but it also places a level of reliance on former market rival Apple, which is the biggest customer of Sony’s image sensor business.

The announcement marks the potential end for Sony as a core consumer electronics company, with current boss (and former PlayStation head) Kaz Hirai bravely taking on what is increasingly looking to be a very transformative legacy from his time in charge.

"Sony will place the highest priority on curtailing risk and securing profits in its operation of these businesses," the company told investors.

"Since both markets are experiencing intense cost competition and commoditization, Sony will strive to further increase the added value of its products by leveraging its in-house technologies and component devices. By carefully selecting the territories and product areas it targets, Sony will seek to limit its capital investment and establish a business structure capable of securing stable profits."

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