Reeves: Profit is a specific pressure for PlayStation business

Sony Computer Entertainment Europe president David Reeves has stated that Sony’s PlayStation division is on target to alleviate” the specific pressure” it has come under for failing to post a profit since the launch of PS3.

In an upbeat forecast for the year ahead on the UK PlayStation site, Reeves stated: The most important thing for us as a company in the very short term is for us to start making money. This is a pledge that was made last March and is something that we are still very much on target to achieve.

Once we have achieved this, I think it will be a very exciting time for PlayStation. Once we have alleviated that specific pressure, we can move forward at a rate of knots.

2009 promises to be a very exciting year for PS3, with blockbuster titles such as Heavy Rain and Killzone 2 coming out, whilst we have the music and video download service becoming available towards the end of the year. PSP will continue to prosper and sell in incredible numbers, with some great games coming out, which will take full advantage of the new enhanced screen. We have built our reputation over the years on great entertainment, and innovation and 2009 will be a prime example of PlayStation at its very best.”

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