Sony creates PlayStation-focused Sony Interactive Entertainment division

Sony has announced it is merging its Computer Entertainment and Network Entertainment operations together to form Sony Interactive Entertainment.

According to an announcement made on Sony’s corporate portal, the change is effective as of April 1st 2016, with the new consolidated operation being headquartered in San Mateo, California. Sony Computer Entertainment historically has been based in Tokyo, Japan.

The new division encompasses hardware, software, content and network services in order to help grow the PlayStation business.

Andrew House will be in charge of the new operation with the title of president and global CEO, as well as handling global partner development and relations.

There have been some high-profile management changes, too. Sony Computer Entertainment Europe (or as it’s now known, SIEE) president and CEO Jim Ryan’s remit has been widened as he takes on the told of head of global sales and marketing.

Meanwhile, SCEA boss Shawn Layden takes on the role of head of worldwide studios at SIE. Former head of worldwide studios Shuhei Yoshida is now reporting to Layden.

If you are confused, there’s a handy graphic below that shows the new hierarchy.

Sony Computer Entertainment was established in November 1993 and less than a year later launched the original PlayStation in December 1994 in Japan.

Meanwhile, Sony opened its SNE division in April 2010 to support PlayStation Network.

By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business,” said House.

Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximise corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.”

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