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PS3 game production is to begin at Sony DADC’s Russian base in Borovsk, the company has announced.
Manufacturing of Blu-ray discs began at the facility in July following Sony DADC’s acquisition of Russian firm Kaluga earlier this year, but this expansion will allow the company to further spread the reach of PlayStation into the lucrative new territory.
Around 100 staff members are currently employed at the operation, which has the capacity to produce around 450,000 units per month.
The move will significantly decrease time to market for PS3 games and home entertainment products”. A new customer service and sales support centre in Moscow has also been established.
Our mission is to support customers in their global enterprise operations and this investment in Russia completes our local operations in each of the so-called BRIC countries,” Sony DADC Russia MD Johannes Stegfellner stated.
Today, the games and home entertainment market is truly global and with Sony DADC, our customers have the confidence that one company can support all their local and regional operations worldwide to the same high standard.”
