Sony hints at sub-£400 PS4 launch price

PS4 could launch at a lower price than its predecessor the PS3.

Admittedly, the PS3 launched in the UK at an eye-watering 425. Launching PS4 above that would be ‘brave’ to say the least. But with the new console packing plenty of tech, just how low can we expect it to go?

We listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that,” Sony Worldwide Studios VP Michael Denny told Edge.

We want a system that can reach as broad a gaming audience as possible but whilst being a system that’s deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that’s out there.

We’ve got lots of information yet to give out on PlayStation 4. The initial announcement phase that we’re in now is just to explain the vision to everybody. Part of that vision is we have created a console absolutely focused on gamers – and we want that to be gamers in the broadest sense as well. I think to some extent I can ask you to draw your own conclusions.”

Nintendo’s Wii U Premium launched 299 and has struggled to gain traction in the UK. PS4 will of course target a largely different demographic – one that Sony hopes has more in the way of disposable income.

The safest bet is Sony launching a number of SKUs, quite possibly two – an entry-level machine and a deluxe version. Expect more in the way of storage and accessories with the high-end SKU.

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