Sony on potential PS4 price cut: ‘We’ll leave it where it is for now’

PS4’s success in Europe is a sign that the hardware doesn’t need a drop in price, according to Sony’s chief for the region.

SCEE president Jim Ryan toldVG247thatPlayStation 4 accounts for at least seven out of every 10 games consoles sold in any European country, with market share ‘frequently’ extending up to a significant 90 per cent.

We have a very significant market leadership,” stated Ryan.

We have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant.

"I don’t think market share’s any less than 70 per cent, and [it’s] frequently greater than 90 per cent in continental Europe.”

He went on to respond to questions over a potential price cut for the hardware, following Microsoft’s decision to knock down the Xbox One’s RRP ahead of E3.

Particularly in Europe, our momentum is still very considerable,” he retorted.

We’re happy with the price and we’re happy with the value proposition.

Consumers, equally and more importantly, appear to he happy with the price and the value proposition. We’ll leave it where it is for now.”

Sony recently announced a 1TB model of the console, leading many to anticipate a fall in price for the original 500GB model.

With this seemingly dismissed, it could be that the platform holder is moving to replace the 500GB SKU with its bigger sibling.

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