Square Enix grabs spotlight at Gamescom

The European office of Square Enix makes its first public showing since buying Eidos at Gamescom this week – labelling the event ‘very important’ to its new strategy.

The firm will show off titles including Final Fantasy XIII, Final Fantasy XIV (pictured), Nier and Front Mission Evolved in Cologne, as well as Batman: Arkham Asylum and Mini Ninjas on its Eidos label – which will all benefit from a major pan-European marketing campaign.

Gamescom is a symbolic event for our new European organisation as it’s the first time Square and Eidos titles will be showcased side-by-side,” said the boss of Square’s European operation Phil Rogers.

Our line-up at this year’s show really highlights the growing diversity of our expanding global entertainment company.

You can read our exclusive interview with Square products boss Larry Sparks on Gamescom here.

The Square Enix booth is located in Hall 6, area B-54.

Rogers added: Gamescom promises to be an exciting and incredibly busy show for us. It is the first example of how well our teams can work together as a single business. It’s a fitting way to begin our new European chapter.”

Other Square Enix games set to be shown to attendees include Order Of War on PC, Final Fantasy: Crystal Bearers on Wii and Dissidia Final Fantasy on PSP.

Gamescom looks to be a very important show for the European market,” VP of brand for Square Enix products Larry Sparks told MCV.

Not only will it attract large numbers of German consumers, but we also expect to see lots of familiar faces from international trade and media. The timing of the show before the traditional seasonal rush is also very important.”

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