Square Enix hopes Uncovered event will ‘ignite’ Final Fantasy

Publisher Square Enix says its next Final Fantasy game is the biggest production in the series’ history.

And the firm hopes last week’s major Uncovered event will ignite the brand, as it looks to re-establish itself as an RPG powerhouse.

The Final Fantasy series has endured a difficult few years, but last week in LA, Square Enix announced plans for a Final Fantasy movie starring Sean Bean, mobile game and anime, all leading up to the arrival of Final Fantasy XV.

We had a number of very big announcements at our Uncovered event and the response from the community has been tremendous,” said Square Enix’s Justin Gaffney, general manager for PAL Europe.

We hope this will ignite the Final Fantasy brand and really kick start the FFXV campaign. We have music from Florence and The Machine, an anime series [Brotherhood], a film and an outstanding game.

We will have a heavyweight triple-A marketing campaign above and below the line and a strong trade plan to match our ambitions.”

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