Target Media will handle the media planning and buying for Namco Bandai, the firm has announced.
The 3 million account will see the firm plan the marketing for games such as Splatterhouse and Test Drive Unlimited 2.
The deal came into effect on April 1st.
David Miller, Marketing Director at NAMCO BANDAI Partners, said:
We are delighted to be working with Target Media to plan and buy all media campaigns," said Namco Bandai Partners marketing director David Miller.
"Their credentials in the gaming and entertainment world mixed with their inspirational ideas for creative campaigns meant they were the perfect choice for our business.”
Robert Wilkerson, CEO at Target Media Group, said: We are thrilled to announce that we will soon be working with Namco Bandai Partners. The company is a leading. and ambitious player in the gaming industry and their line up of titles due for release this year alone will present our team with many opportunities for creating exciting campaign work.”