The Sims link up with H&M

EA’s giant franchise The Sims has joined forces with clothes retailer H&M to unleash a gamer designed outfit in real life stores.

Over 1,000 would be fashion designers used The Sims 2 design tool to create an outfit that would feature in The Sims 2 H&M Fashion Runway, a virtual fashion show hosted on Yahoo. The winning outfit, voted for by over 100,000 people was created and put into 1,000 H&M stores worldwide. With special The Sims 2 hangtag and signage, the outfit will retail for $14.90 USD.

The Sims is thrilled that an outfit designed by one of our players is on its way to H&M stores around the world,” said Nancy Smith, president of The Sims Label. This is a testament to our players’ imagination and vibrant sense of community, demonstrated by the significant number of people who viewed the online showcase. We thank players of The Sims everywhere, H&M and Yahoo! for collaborating to make this a fun – and fashionable – outlet for creativity.”

Thanks to

About MCV Staff

Check Also

Gaining observability over multiplayer games – “Out-of-the-box observability gives you the ability to know what’s going on, but more importantly what is going wrong.”

Would you like increased transparency over the state of the backend systems as you launch and scale? [This content was created with Improbable]