THQ: When we compete, we win

THQ now has the capacity to invade every genre and sector it targets, CEO Brian Farrell has stated.

The exec says his company now stands amongst the likes of Activision, EA and Ubisoft as one of the very top publishers in the business. His confidence comes following the success of recent release Homefront, which has sold strongly on both sides of the Atlantic.

"There was a time, ‘Oh my gosh, THQ! You’re launching Homefront in March. It’s so crowded. You’ve got Crisis, you’ve got dadadadada…’," he told Industry Gamers.

"We were number one. We crushed the competition here and in the UK and in other markets that we track. So our goal is to have great products, pick our spots, where we can compete and win.

"It’s picking your spots, having great games from great creators, and it’s not about numbers of products – it’s about bringing great products to market, marketing them as we did with Homefront and as we intend to do with the rest of these games.

"When we can compete, we win."

Activision’s current market cap stands at $12.93bn, EA’s at $7.73bn and THQ’s at $279.3m.

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