Treyarch: Pre-owned is a problem

With multiplayer a key selling point for Black Ops, Treyarch community manager Josh Olin has told MCV that Activision and Treyarch would not be employing a similar system to that of THQ’s UFC Undisputed 2010 and EA’s recently announced Online Pass.

However, the practise of supplying a one-time code to unlock the online multiplayer is one that intrigues Treyarch.

We don’t plan to do anything like that for Black Ops, but it is interesting to see how that’s going to work out for EA and THQ,” says Olin. It’s no secret that pre-owned game sales do pose problems for developers and publishers, so it’ll be interesting how well that works to mitigate that issue.”

It’s one of many decisions that face Treyarch in the six months that lie between now and the launch of Black Ops.

Given the recent headline-grabbing news surrounding Infinity Ward, the departure of former bosses Jason West and Vince Zampella and the subsequent exodus of key personnel, all eyes are currently on Treyarch to help safeguard the future of the Call of Duty franchise.

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