Ubisoft takes Imagine games on tour

Ubisoft will tomorrow kick-start a national tour of its Imagine games that will see the DS titles promoted to customers at key shopping centres up and down the UK.

The Imagine shopping centre tour will show off all 11 of the range’s games, with a bespoke exhibition area that boasts 40 DS consoles and branding of the line-ups celebrity faces Fearne Cotton and Holly Willoughby, installed at key shopping sites. Titles on show are Girl Band, Teacher, My Secret World, Fashion Model, Modern Dancer, Baby Club, Champion Rider, Interior Designer, Dream Weddings, Gymnast, and Figure Skater.

The tour stars at the Trafford Centre in Manchester on October 25th for three days. It then moves to Meadowhall in Sheffield, the Bullring in Birmingham, The Centre MK in Milton Keynes, and finishes at Lakeside, Greater London where it runs from December 12th to the 23rd.

Ubisoft will also be offering limited edition Imagine goodies to visitors to the stand, including pink branded DS accessories and key rings. The company also said that the tour gives it the opportunity to to collect valuable market data from parents visiting the stand and help build the relationship between Imagine and its young girl gamer audience.

"We’re extremely excited about this year’s Imagine tour," Sally Cormack, Imagine brand manager told MCV.

"We’ve got more amazing games to showcase, great positioning in key shopping centres and a strong and established brand to push even further whilst utilising our fantastic celebrity ambassadors. It’s fantastic to be able to give our consumers the chance to get so hands on with the games."

Ubisoft has signed up creative agency The Field to create the stand and manage the tour.

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