French publisher Ubisoft has joined forces with the biggest game company in the world to launch a new game designed specifically for China.
Might & Magic Heroes: Era of Chaos is a mobile game that will be published by Tencent in the region this June. It is being developed by Playcrab. It won’t be the first Ubisoft title to be released in the region, but it is the first time the company has specifically developed a title with the Chinese market in mind.
We couldn’t have dreamed of better partners than PlayCrab and Tencent to bring the saga of Might and Magic Heroes to mobile players and to the Chinese market,” Ubisoft mobile executive director Jean-Michel Detoc said.
Tencent is a world-leader and a hit maker when it comes to mobile games in China, and this deal shows that they are confident our rich portfolio of brands can appeal to Chinese players. This is a significant step forward in our mobile strategy, working hand in hand with Chinese developers and publishers to create games based on our existing franchises that are tailored to Chinese players and can tap into the market’s enormous potential.”
Tencent’s project operations manager Steven Han added: We’re thrilled to have Ubisoft’s Might and Magic Heroes: Era of Chaos in our lineup of games. The franchise is already supported in China by a highly engaged community of millions of fans, and we’re convinced that this new game will appeal to both fans and mobile players.”
Playcrab CEO Kevin Yee offered the following: We’re proud to have developed, in collaboration with Ubisoft, the very first mobile installment of the Might and Magic Heroes series. We believe this addition to the franchise is a great fit for the booming mobile game market here in China. By bringing the franchise to mobile, we offer both fans and newcomers alike an experience they can enjoy at their own pace, anywhere and at any time”.