Universal takes on SingStar

Universal Music has pledged its back catalogue to a new karaoke game set to challenge SingStar.

MCV can reveal that French label Mindscape will publish U-Sing in time for Christmas across the UK and Europe.

The firm has previously signed distribution deals with UK publishers for releases in the territory – such as its deal with Koch for Deal Or No Deal and Golden Balls games, plus the upcoming Coronation Street title.

However, MCV can reveal that U-Sing will be independently published by Mindscape following the deal with Universal.

A Mindscape spokesperson told MCV: U-Sing will offer the whole family the chance to sing the hits of Universal Music – from the biggest known classics through to the latest trendy tunes.

Each country will have its own list of most popular local and international artists.”
The U-Sing brand will become a full series in future, with each game offering different game modes and Voxler voice recognition technology.

They will be marketed in France, the UK, Germany, Italy, Spain, Benelux and Australia and will eventually become available on all platforms.

Artists such as Amy Winehouse, Black Eyed Peas, Girls Aloud, Paul Weller and Lady GaGa are on Universal’s books – but U-Sing’s song line-up is yet to be confirmed. The title appears to fit with Universal’s ‘U’ re-branding. Its UK website was last year renamed to Umusic.co.uk.

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