Amid a global climate of credit meltdowns and consumer struggles, the US games market continued to grow in August, but its rate of growth has dropped to its lowest in over two years.
August sales were nine per cent up on the same month in 2007 – reason to cheer, for sure. But it’s the first time in 27 months that the US games market has failed to grow by a two digit percentage figure.
Despite smaller growth this month, the industry is up 32 percent year-to-date and remains on target to achieve annual revenues in the range of $22 to $24 billion,” NPD analyst Anita Frazier stated.
For the rest of our NPD coverage, click here.