Why Activision resurrected Sierra

Activision surprised Gamescom this week by resurrecting the Sierra Games publishing business.

A subsidiary of Activision, Sierra is to publish a range of titles from independent studios. This includes classic Sierra IP like King’s Quest and Geometry Wars, as well as new IP and possibly HD remakes.

It’s surprising because Activision has a reputation for just publishing triple-A billion-dollar franchises such as Call of Duty, Skylanders and Destiny.

The indie movement is happening,” said Sierra’s MacLean Marshall. And for Activision not to be involved in that… it has the big brands sure, but I think it would be a miss if we didn’t look at the indie movement as well. For us, it is about finding the right devs with the right ideas – whether that is bringing back an old Sierra IP or something entirely new.”

Senior director of external development Bob Loya added: We wanted to do this stuff for a long time, and unfortunately there wasn’t a path in Activision to do it because we were focused on the big blockbusters.

With digitally distributed games becoming bigger every year, we were able to make a compelling business argument that we could be financially successful doing this, while working with really cool indie talent on great IP.”

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