Develop teams up with analytics provider to explore the use of ads in free mobile games

Win £200 Amazon vouchers in DeltaDNA and Develop free-to-play survey

MCV Staff 25th September 2015 Publishing

DeltaDNA and Develop are conducting a survey into in-game advertising in free-to-play mobile games – and we need your insight.

The survey aims to explore the types of ads being used in free games, their frequency and placement, the types of audiences target, and the balance between in-app purchases and in-game ads.

The analytics provider also wants to identify the biggest issues faced by developers, and the importance of key performance indicators in adapting your free-to-play strategy.

The survey only takes a few minutes to complete, and could win you £200 worth of Amazon vouchers.

Click here to participate in the survey.

Develop will reveal and analyse the results later in the year.

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