Xbox: It’s been a challenging year for UK games market

Platform holder Xbox has said that 2016 has been a mixed year for the games market.

UK marketing boss Harvey Eagle said that the performance of this year’s releases has varied wildly.

A number of titles, including Call of Duty: Infinite Warfare, Titanfall 2, Watch Dogs 2 and Dishonored 2 underperformed commercially when compared to their predecessors, something that Eagle blames on a congested release window and consumers having a finite amount of cash.

From a console point of view, we are very happy with our performance this year,” Eagle said.

When you look at games, it’s been a mixed year to date if you look at sales success. What you see is that some titles, like FIFA, Battlefield 1 and Forza Horizon 3, have performed really well and others have really struggled to fulfil their potential.

It’s been a very congested window in recent weeks. People only have so much money in their wallet and it’s really hard for people to go out there and buy everything at once in a short period of time. I do believe that quality games in the end will find their audience over time, and I think they will continue to sell. It has been a challenging year for games for those reasons.”

You can read our full interview with Harvey Eagle in this week’s issue.

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