A tweet from Aaron Greenberg, head of xbox marketing at Microsoft, has revealed an unexpected ordering of console hardware sales in the US in December. According to data that he had seen from NPD – but which is yet to be released.
December is a big month for console sales and the Xbox One outselling the PS4 is big news and something that has been rare to see in this console generation. They may be partly down to a lack of massive exclusives on the console this year – until December that is.
Was trying to just thank folks for supporting us and the incredible success following the launch of Xbox One X. But yes Xbox outsold PS4 in December for Gen 8 consoles according to NPD data, while Nintendo also had a great month as Switch had most overall units.
— Aaron Greenberg (@aarongreenberg) January 12, 2018
Could PlayerUnknown’s Battlegrounds been the game that turned the tide? Physical sales in the UK weren’t incredible, but it was always going to be a highly digital title and Microsoft has stated that its moved 3m units worldwide already. Could the Twitch streaming sensation, launched on the 12th of December, have tipped the scales Xbox’s way.
Another potential boost comes from the launch of the Xbox One X, though hardware shortages there must mean that the bulk of the sales was helped by some aggressive bundle deals on the Xbox One S. Either way, competition is always healthy and the Xbox finding momentum at the end of the year is great news.
All that said, it was actually Switch that came out top, according to Greenberg. That demand for the device was high is hardly surprising, especially given the huge popularity of Mario in the region – however it does show that Nintendo was getting a good supply of hardware into retailers even late into the Christmas shopping cycle.