Xbox push for new Ben 10 title

D3Publisher is targeting Xbox 360 owners with the marketing campaign for its next Ben 10 video game.

Ben 10 Alien Force: Vilgax Attacks will be the first title in the successful franchise to be released on Microsoft’s console when it debuts on February 5th, 2010.

Namco Bandai Partners will distribute the game for D3P and is preparing a marketing campaign that will engage with this new audience, hoping to build on Microsoft’s successful gambits to broaden the console’s demographic.

Microsoft has heavily invested in expanding the audience of the Xbox 360 to include the growing family market,” said marketing and PR exec Marlene Fitzsimmons.

With an attractive price point and an aggressive marketing campaign to capture family gamers, now is the obvious time to bring Ben 10 to the platform.

We’re heavily investing PR and marketing methods in this area to ensure we tap into the new Xbox family market, in addition to marketing to the core audience on the other consoles.”

The game’s launch on Xbox 360 – alongside versions for Wii, DS, PS2 and PSP – will coincide with the February half-term and the start of a brand new Ben 10 animated series on Cartoon Network, as well as the premiere of Alien Force on GMTV.

D3P and Namco Bandai will be taking full advantage of the partnership between the publisher and Cartoon Network that has driven the success of previous Ben 10 titles.

With continued support from Cartoon Network, we’re aiming for a strong synchronised interactive marketing and PR campaign at launch to work alongside the new episodes running on Cartoon Network,” Fitzsimmons added.

The franchise is still the hottest boys property, so we’re expecting the same great results we continue to see from previous Ben 10 games.”

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