Further expansion for the Facebook game empire

Zynga opens Japan wing

Under-fire social games firm Zynga is making its first move into the Japanese market by opening a new studio in the region.

Zynga Japan is a joint venture between the San Francisco firm and Japanese telecommunications firm Softbank.

In June Zynga won $147 million investment from Softbank, according to unconfirmed reports suggesting the deal will fuel Zynga’s push into the mobile market.

"We’re excited to partner with Softbank to bring Zynga’s social games to Japan and gain insights from the Japanese market," said Zynga CEO Mark Pincus.

"As one of the most innovative technology companies in the world, Softbank is bringing the mobile internet to consumers making the social web more accessible to people everywhere."

Zynga is currently facing widespread criticisms for closing down its popular Facebook game Street Racing.

About MCV Staff

Check Also

[ICYMI] Develop:Brighton’s keynote speaker will be Team17’s Debbie Bestwick – “We came together as an industry and supported each other in a way I’ve never seen in over three decades”

Bestwick discusses how the pandemic impacted Team17, the importance of in-person events, her keynote and her outlook on the industry’s future