After a week of announcements and hype at E3, MCV is back from the show floor with in-depth analysis about what’s going to set the industry’s agenda for the next twelve months and beyond.
From Microsoft revealing the Xbox One Xand Nintendo’s partnership with Ubisoft on Mario+Rabbids, to the lack of indie titles and the strategic differences between the key platform holders’ conferences – plus everything in between – all you need to know about this year’s E3 is in this week’s issue of MCV.
This week, we also take a closer look at the evolution of streaming and VOD. We talked to publisher Devolver Digital and platforms DingIt and Twitch about how both streaming and VOD can be used as effective marketing tools to promote your brands.
We also had a chat with Nathan Ditum from creative agency We Are Reach about the advantages of video on-demand over streaming and what makes a successful official branded YouTube channel.
Twitch’s event director Krystal Herring also took the time to discuss the upcoming third edition of TwitchCon and the opportunities the show offers for any business in the games industry.
Elsewhere, we talk to Multiplay about its expanding events roster and its growing server business, and to Codemasters about Micro Machines’ return to its console roots.
The full contents of this week’s issue are below:
- OPINION: Hype Management’s Henry Clay explains why subscriber levels are not always an indicator of a YouTube channel’s success
- OPINION: Hi-Rez Studios’ VP European publishing Vronique Lallier discusses why streaming is the best way to engage with your audience
- OPINION: OP Talent’s director Liam Chivers on how to create a successful influencer campaign
- THE E3 REPORT: Our in-depth analysis from the show floor, from the reveal of the Xbox One X to Ubisoft launching a new toys-to-life franchise
- STREAMING & VOD: Devolver Digital, DingIt and Twitch discuss streaming and VOD as marketing tools
- WE ARE REACH: Co-director Nathan Ditum on running Sony’s PlayStation Access channel and how YouTube still has the biggest audience for companies looking to build their brand
- TWITCHCON: Event director Krystal Herring on what to expect from this year’s TwitchCon
- MULTIPLAY: Events director Andy Smith and digital director Paul Manuel speak about what’s next for the UK games service provider
- MICRO MACHINES: Codemasters is finally bringing Micro Machines back to consoles with a few Hasbro friends coming along for the ride
- PLUS! Crash Bandicoot merchandise range, Final Fantasy XIV: Stormblood and Crash Bandicoot N. Sane Trilogy headline the big game releases of the week, and more