The average price of a video game last year was 24.32, Chart-Track data has revealed.
That number is a 7.2 per cent increase over 2009, where the average price was just 22.69.
Surprisingly, it was supermarkets that increased prices the most. The average price of a game at a grocer set gamers back 23.93, an 8.7 per cent rise compared to 2009.
Despite the rise, specialist, generalists and indies are still the most expensive games retailers out there. The average price of a game from these stores in 2010 was 25.31, an 8.2 per cent increase over 2009.
Online retail prices were also up last year, albeit not as much as other outlets. Games online on average were priced at 22.97, a 5.4 per cent increase over the 21.80 recorded in 2009.
The increase in prices could be down to a number of factors, including a lack of discounting on FIFA and Call of Duty, plus a fewer number of cheaper Wii and DS titles.
In terms of the number of titles released, there were just 1,626 games that debuted at UK retail in 2010, the lowest in almost six years.
It’s a sharp decline on the 1,777 titles released in 2009 and is in fact the lowest number since 2004, when there was also 1,626 games released.
The numbers reflect the traditional console cycle, with fewer games released in the last few years of a console generation as publisher priorities change.
However, these figures do not take into account digital sales and are for retail only.