Ben 10 set to be top Xmas brand

Publisher D3P has told MCV that Ben 10 will be a leading force this Christmas, following news that Ben 10: Protector of Earth for DS, PS2, Wii and PSP has sold over 2.5 million copies worldwide.

The Cartoon Network-owned property has already been a huge global hit, with two movies and a host of merchandise proving popular amongst young boys.

Ben 10 is one of the top boys brands in the UK and is now a massive franchise,” enthused D3P’s marketing manager Suzanne Sutton.

There are cards, bedding, toys, – you name it, Ben has it; and that’s not to mention our game. Ben 10 is such a popular brand we are confident of a very successful Christmas period.

We are thrilled to see such a great response to Protector of Earth. The sales continue to climb and we’re proud to have such a hot property as part of our portfolio.”
Protector of Earth has been a mainstay in the Top 40 since it was launched last year. And now D3P is gearing up for its next release in the series: Ben 10: Alien Force.

We are really looking forward to the launch of Alien Force in February,” concluded Sutton. We expect only bigger and better things.”

About MCV Staff

Check Also


NPD charts for May – sales up and Resident Evil: Village takes top spot

NPD’s sales figures are in for the US in the month of May. And the …