King will launch its world-conquering Candy Crush Saga in China this year thanks to a new deal with Tencent.
The localised game will be available through Tencent’s Mobile QQ and Weixin Game Centers.
I am thrilled to be launching Candy Crush Saga with Tencent in China,” King CEO Riccardo Zacconi said. Tencent has the largest mobile social network in China and is a great partner to work with. I look forward to working together to make Candy Crush Saga as popular in China as in the rest of the world.”
Tencent’s senior VP Steven Ma added: Tencent always hopes to bring global premier mobile games to China, and Candy Crush is one of the best.
We are excited that our collaboration will combine King’s enjoyable mobile gaming experience and Tencent’s strong game publishing and operation capabilities in China. We are looking forward to bringing great moments of fun to Chinese users soon.”