GamesAid bundle support grows

Best Buy, ShopTo and Play.com have all told MCV they will stock the GamesAid PS3 charity pack – and more retailers are expected to show their commitment over the coming weeks.

The pack – revealed by MCV last week – is scheduled for release on June 25th with an RRP of 29.99. CHIPS, The Hut, Amazon, Asda and Grainger Games have already announced their support.

The bundle, which is expected to raise 500,000
for charity, features Eidos’ Tomb Raider: Underworld, Codemasters racer Fuel and Sega Superstars Tennis.

Play.com games buyer Keith Sharpe told MCV: We’ll certainly be stocking the triple pack – it’s a good proposition for our customers with the added benefit of supporting a very good cause.”

ShopTo.net’s purchasing director James Rowson added: ShopTo will be supporting this pack and will feature it prominently on site as well as promoting it via newsletter to our customer base.

We are proud to be involved in helping raise money for the GamesAid charity and we hope its content will be well received by consumers.”

GamesAid chairman Andy Payne added: It is a long while since the industry got together like this.

The last time was seven years ago on the PS2, so to get a pack together where everyone is doing it for nothing, and in the midst of the worst trading times for years, shows that there is a sense of corporate and social responsibility.

Hats off to the retailers such as Asda, Grainger Games, The Hut, Amazon and Chips who so far have given the GamesAid PS3 triple pack their support.”

The GamesAid charity bundle goes on sale for the PS3 on June 25th.