Green Man Gaming merges with Playfire

Green Man Gaming has merged with global gaming community Playfire.

Playfire was founded in 2007 and has more than 1m gamers on its service. The network lets members track their gaming habits and compare with their friends. The total number of games registered on Playfire is 80.9m, with the Playfire community plaing 3.75m games over the last 30 days.

Green Man Gaming says the acquisition will let the firm have a ‘deeper relationship’ with its customers. Playfire and GMG has a combined database of 1.5m customers.

Playfire founder Kieran O’Neill remains on-board as a consultant and has a significant stake in the company.

We’ve grown Green Man Gaming organically since selling our first PC download in 2010, and the merger with Playfire is a sound fit that deepens our relationship with gamers and prepares the business for its next stage of growth,” said Green Man Gaming MD Paul Sulyok.

Playfire’s powerful community strengthens our current position in the PC games space, and also offers us an ideal entry point into the console market.

Green Man Gaming is an agile, ambitious business and this deal will deliver significant value by uniting Playfire’s vibrant community and its unrivalled insight to gamers with our innovative digital retail platform.”

O’Neill added: "I am excited to be joining forces with our friends at GMG. The deal will give us the chance to expand and improve Playfire, while being able to capitalize on the large community we have built. There are so many things we want to do in 2012 and this deal will allow us to execute faster."

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