HMV to ramp up commitment to Blu-Ray

HMV has revealed that it will be stepping up its commitment to Blu-Ray significantly as the format continues to go from strength to strength.

After the demise of HD-DVD, the entertainment chain will be increasing Blu-Ray’s in-store presence through out the Summer and Autumn.

It can only be a positive development that one high definition format has now emerged, and we at HMV UK, Ireland, Canada, Hong Kong and Singapore look forward to putting our full support behind Blu-Ray as a single standard which will help to create an exciting new growth phase for the DVD market,” said CEO of HMV Simon Fox.

As a broad-based entertainment retailer, HMV also sees great potential in Blu-Ray for developing multi-format offers for customers of all of its main product groups – games and technology, films and music.”

The entertainment offer is increasingly becoming franchise-based and multi-format. So, at Christmas, for example, our customers were able to buy a Sony PS3 bundle, which included not only the very latest games, but also a Blu-Ray movie, which is playable on the PS3.”

About MCV Staff

Check Also

Xbox Game Pass at E3 2019

Xbox Game Pass subscribers rise by 50 per cent in under five months

Service now has 15m subscribers