New research from comScore – ‘Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits’ – merely consolidates what we all knew: in the US, the tablet market is the iPad market.
It also found iPads have also begun to account for a higher share of internet traffic than iPhones (46.8 per cent vs. 42.6 per cent of all iOS device traffic).
This explosion is helping to make mobile creep up as a proportion of overall data traffic.
In fact, 6.8 per cent of US data traffic comes from smartphones and tablets.
ME has more details from the report.