Lucas targets Clone Wars sales triumph

Star Wars: The Clone Wars – Republic Heroes will hit shelves on September 18th, MCV can confirm.

The new game follows last year’s Clone Wars titles for Wii and DS, but this time LucasArts is expecting big things, releasing the game across all platforms to appeal to the widest possible audience.

Video games are a huge part of the Clone Wars brand,” said LucasArts associate producer Vince Kudirka.

We wanted to go bigger with this Clone Wars title compared to last year’s games. The franchise is a huge success, so this time we wanted to release it on all formats, because it is big enough to support that. We want to capture as wide an audience as possible.”

He went on to describe how the entire franchise, including last year’s film, is being used as a vehicle to expand the Star Wars universe’s audience.

Clone Wars is the younger person’s Star Wars, introducing the franchise to a new audience, while parents can enjoy it too,” said Kudirka.

LEGO Star Wars was also a big influence. That game was a big success for us. So we are hoping to capture a lot of that audience with Clone Wars – Republic Heroes.”

The Clone Wars franchise has become a huge success for LucasArts, especially in the US where it is the No. 1 toy licence, kids brand and TV show for young boys. The show is also the top Cartoon Network show worldwide, and is shown in over 166 countries. And Kudirka feels the franchise can keep on running for years to come.

Clone Wars has a lot of leg,” he said. It is super popular – just look at the viewership we get and the expectations for this game. The show just keeps getting better and better as it goes along. So this is a brand that will be around for a long time.”

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