NPD: $1.29bn for Q4 used, digital and social games in Europe

Consumers across UK, Germany and France spent over a billion dollars on non-new physical games in the last three months of 2011.

According to new data from NPD looking at ‘all monetization methods outside of new physical retail sales’, used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games pulled in $1.29bn across the three biggest European games territories. That’s €956m.

$2.04 billion was spent on those products in the USA.

That means a combined total of $3.33 billion on non-new boxed games across the major games market.

It’s one of the first glimpses at the data NPD is starting to track across the world as it moves to broaden its reach. It has global tracking serves from its Games Market Dynamics data which "addresses the demand for broader global insights and market comparisons using consistent measures and definitions across different geographies".

"It’s fascinating to see the nuances in consumer behavior across geographies," said Anita Frazier, industry analyst, The NPD Group. "Clearly these other forms of content acquisition do not follow as consistent of a trend as we see with the established box product business in the U.S."

"Now that we’ve established our Europe based service covering the UK, France, and Germany, we can begin working directly with clients to help them dissect at deeper levels how the unique market drivers specific to each country can help them understand the increasingly global nature of the games industry," added Sam Naji, European industry analyst, The NPD Group.

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