Retail

GAME details Xmas marketing assault

Retail giant GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains. For its Gamestation brand, the group has booked consumer print, TV and national press advertising, with the tagline: ‘Talk to the gamers’. The TV advertisement will feature a mixture of 30 and …

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Michael Jackson penned Sonic 3 soundtrack

It has been revealed that none other than the late Michael Jackson was involved in the creation of the soundtrack for Sega’s classic 16-bit console platformer Sonic the Hedgehog 3. The admission comes from composer Brad Buxer in an interview with Black & White, as spotted by Spong. I’ve never …

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US: Ghostbusters grabs Google search gong

Search engine leader Google has published its Zeitgeist 2009 report – which lists the Top Ten searches in North America across a number of popular entertainment sectors over the last year – and Atari’s Ghostbusters has emerged as the winner. Google’s report is compiled from the billions of queries people …

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New Star Wars game incoming

A brand new entry in the video games Star Games saga is set to be unveiled in a few weeks time at the Spike Video Game Awards 2009, according to the channel’s host Geoff Keighley via Twitter. Nothing more is known of the game as of yet, though the teaser …

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Final Fantasy: Crystal Bearers dated

Final Fantasy Crystal Chronicles: The Crystal Bearers will arrive on UK shelves on February 5th, 2010. The Square Enix game is the latest instalment in the Nintendo-exclusive branch of the long-running RPG series. It is the first retail entry to be specifically developed for Wii, as opposed to March’s DS …

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US: Toys R Us offers hardware trade-ins

Toys R Us in North America had added video game consoles to its pre-owned offer. Consumers can now trade-in hardware at the service desk, and will receive a Toys R Us gift card that can be used at Toys R Us and Babies R Us stores, as well as on …

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The Hut rebuffs AC2 date break claims

The Hut has denied claims that it is breaking the street date for Ubisoft’s Assassin’s Creed II. Accusations arose from an eBay ad that states the online retailer is dispatching the game today. The ad also claims if consumers order by 2pm today, it will be delivered tomorrow. However, a …

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£1.8bn second-hand games in UK

Britons are sitting on a 1.8 billion-worth of unused computer games – the equivalent of one game per person in the UK. That’s according to a new national survey, which revealed one in five consumers (22 per cent) have ten or more computer games at home they haven’t played in …

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Gearbox turned down Bladerunner IP

The potential for a modern-day game based on classic sci-fi IP Bladerunner is obvious – and such a reality very nearly came to pass, developer Gearbox has admitted. Speaking to OXM, Gearbox president Randy Pitchford admitted: One of my partners, Brian Martell, had Bladrunner on the list of IPs we …

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EEDAR: Marketing more important than quality

A higher marketing spend can increase a game’s gross revenue three times more than positive review scores. That’s according to new research by EEDAR, presented at the Montreal International Games Summit by the firm’s Jesse Divnich. During the presentation, Divnich explained that poorer quality games will a bigger marketing will …

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