Retail

Call of Duty creator Infinity Ward has called on developers to ‘cut out the middleman’ and promote their own video games. The acclaimed production house has been directly involved in all the marketing and PR activities for its upcoming Modern Warfare 2 – working with Activision on when and how …

High street retailers have been accused of locking new IPs out of the market this Christmas – and limiting consumer choice by only dedicating shelf space to ‘formulaic sequels’ and pre-owned games. In a letter to MCV, Rising Star Games’ MD and COO Martin Defries said that new content and …

UK testing and localisation firm Babel has formed a partnership with Japan’s market intelligence company Enterbrain – publisher of Famitsu magazine. Under terms of the partnership Babel will supply focus testing and localisation services to Enterbrain’s customer base. The hot topic for Japanese developers is how to make successful games …

The mighty DS once again emerged as the best selling console in North America for the month of September, but the numbers gave each platform holder a chance to celebrate. DS was the best selling machine for the sixth month on the trot with sales of 524k, though this was …

After what seems like a prolonged period of decline in the North American video games market, the latest numbers from sales tracker NPD show that the sector enjoyed year-on-year growth in September. In fact, September 2009 was the second biggest September the NPD has ever recorded, beaten only by September …

HMV will launch its first in-store cinema in London on Friday (October 23rd) – the first step in its re-birth as an ‘entertainment hub for popular culture’. The firm has partnered with Curzon Artificial Eye to launch a three-screen cinema above HMV’s Wimbledon Broadway store, dubbed HMVCurzon. If the trial …

Supermarket giant Morrisons has slashed the price of Mario & Sonic at the Winter Olympic Games on Wii by over 50 per cent. The game, which hit shelves today, has an RRP of 39.99, yet Morrisons is selling the title for 18.99. The offer lasts until Sunday. Sainsbury’s is also …

Ex-Amazon finance director John Pollard has launched his own online video game retail website. According to the Lancashire Telegraph, Playgamesuk.com is based in Preston Road in Ribchester and Pollard hopes to double his company’s 1 million turnover. They basically sold games they no longer wanted and it proved so popular …

A4T is to launch a new fitness peripheral range for Nintendo Wii, which carries the official licence for iconic British sports brand Lonsdale. The firm says the products will work with all exercise games released on Wii. The line-up will include branded dumbbells and a height stepper, which is compatible …

Warner Bros has revealed LEGO Rock Band will be released in the UK on November 27th. The joint venture between LEGO Star Wars developers Traveller’s Tales and Rock Band studio Harmonix has been developed for Xbox 360, Wii, PS3 and DS. The game was rumoured for a long time, before …