Retail

Rupert Loman on GAMEFest, queues and the future of EGX

Gamer Network won the 2016 Events Team MCV Award for its work on EGX. We speak to founder and CEO Rupert Loman about the company’s past and upcoming shows, and its renewed rivalry with GAME. Why do you think you won the MCV award?EGX is a show that delivers a …

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How TinyBuild plans to take on the pirates

TinyBuild’s new game Punch Club has garnered its fair share of headlines since it debuted in January. The title was marketed with an interesting Twitch Plays series, and went on to make $1m in sales in just ten days, shifting 100,000 copies. And last week, TinyBuild announced a new sales …

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GAME’s CEO on surviving the turbulent games industry

Just before Christmas GAME warned its shareholders that sales had been lower than expected. The news of a disappointing festive period can be a critical blow to any retailer, but especially to one in a market like video games, which is so heavily dependant on Q4. The profit warning was …

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Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16. As gaming sits on the precipice of VR, it is more apparent than ever that the way we interact with gaming media is consistently evolving. Over the past …

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Square Enix takes over Waterloo Station to push Final Fantasy XV

Ahead of its Uncovered: Final Fantasy XV live stream tonight, Square Enix has been pushing the title at London’s own Waterloo Station. The publisher was displaying an ad for the upcoming RPG on the 120 square metre display at the transport hub. Square claims this is the largest indoor LED …

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GAME warns of potential VR stock shortages

Virtual reality headsets won’t be available in console-like numbers at launch. That’s according to GAME, which said today that demand could well outstrip supply. "We are very well [versed in] dealing with products in high demand and low stock, and we would assume that virtual reality will fall into that …

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Pokémon merchandise bays coming to GAME to celebrate series’ 20th anniversary

High Street retailer GAME has partnered up with The Pokmon Company for the franchise’s 20th birthday. From Friday, March 25th, consumers will be able to pick up a limited edition Pikachu Pokmon card (pictured), marked with the Pokmon 20th branding. This is free with any Pokmon-related purchase in participating GAME …

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GAME: PS4 and Xbox One install base surpasses 5.1m in the UK

5.1 million PlayStation 4 and Xbox Ones have been sold in the UK. That’s according to High Street retailer GAME, which reported the figure in a presentation for its financials (as spotted by Videogamer). The firm cites GfK, IHS and IDG for these figures, which represent the install base of …

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GAME’s profit and revenue fall during H1

GAME’s earnings were down by almost 10m for the half-year until January 23rd, 2016. The firm cited the ‘challenging UK market’ for the slump in earnings, which totalled 33.1m. The figure is a slight improvement on the profit warning GAME issued in January, when it predicted that its half-year results …

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