Rockstar campaign resurrects Red Dead fever

LOOK OUT GT5, Epic Mickey and WoW: Cataclysm. This year’s best Christmas game might be the quick-to-market sequel to one of the year’s best-selling titles.

Red Dead Redemption: Undead Nightmare hits retail tomorrow – just six months after the original topped the charts and ruled summer sales.

The 25 game is a disc packed with content first released as DLC, but Rockstar is promoting it with the same vigour as a new game.

Red Dead Redemption was one of the biggest launches of 2010 so we’re confident that Undead Nightmare will appeal to the game’s large fanbase, as well as newcomers and gifters who are looking for hit games at Christmas,” Rockstar general manager Neil Stephen told MCV.

We’re happy to see the game appearing high in the pre-order charts, given how late we announced it to the market, so it gives us confidence that Undead will deliver when it goes on sale.

In true Rockstar fashion, Undead Nightmare will be heavily supported to ensure it has mainstream exposure through to Christmas.”

TV, online and outdoor advertising has already begun, will continue to Christmas and is expected to hit millions of consumers.

About MCV Staff

Check Also

New studio Deviation Games signs with PlayStation to develop a new IP, led by former Call of Duty: Black Ops devs

"We’re drawing on what we’ve learned over our collective decades making games, but we’re also out to make something fresh and brimming with innovation like you’ve never experienced before."